The tradition of weaving carpets in Iran is ancient. Long before Europe knew its first factories, carpets for everyday use were being made there.
Initially, practical reasons were at play: protection from the cold, a soft surface, warmth in the tents of nomads. Over time, patterns were added that had specific meanings. Each city, as well as each region, developed its own distinctive style. Those who study this for a longer time quickly realise: a carpet from Nain does not look like one from Tabriz, and a Bidjar has nothing in common with a Kerman.
In many households, a Persian carpet still lies at the centre of the living space today. When one speaks of a Persian carpet, it generally refers to a hand-knotted carpet from Iran. Some also speak generally of Persian carpets when referring to the variety of patterns and regions.
Even today, people in these regions weave using the same methods as their ancestors. Wool, sometimes cotton, sometimes silk, is hand-processed into knots that are repeated millions of times until a Persian carpet is complete. In doing so, pieces are created that are valued not only in Iran but worldwide.
In the town of Nain, on the edge of the desert, hand-knotted carpets are created that immediately stand out due to their colours. The weavers there often use bright tones, ivory and beige, along with a fine blue. This combination gives the carpet a light and elegant appearance.
As for the knotting - it is very dense, with over a million knots per square metre in some cases. This makes the patterns appear fine and precise.
When you closely examine a Nain carpet, you can immediately recognise the delicate floral ornaments and the central medallion. A Nain carpet fits particularly well in bright rooms, does not appear heavy, and brings a sense of calm and clarity. Many use this type of carpet in bedrooms or living areas with modern furnishings.
Bidjar is located in the Kurdish part of Iran, and the carpets from there differ greatly from those in other regions. They are knotted and beaten so tightly that they are referred to as "the iron carpets".
Anyone who has held a Bidjar carpet immediately notices its weight. It is heavy, dense, and almost indestructible. The patterns are usually geometric or strictly floral, in bold reds and deep blues.
A Bidjar appears serious, massive, and solid. In areas with heavy use – such as hallways, dining rooms, or entrance areas – it is ideal, as it shows hardly any wear even after decades.
Many families pass down Bidjar carpets to the next generation because they last practically forever.
Sarough is located in central Iran and has been known for its carpets for a long time. They are robust, meaning they can withstand a lot of use. The patterns mostly consist of flowers that are evenly distributed across the surface. The colours are vibrant, often red or blue.
A Sarough carpet is versatile. It fits well in both a living room and a dining room. Due to its durability, it is often used in areas that experience heavier use. Many families keep Sarough carpets for generations because they are reliable and timeless.
£1,559
£4,063
Tabriz, in the northwest of Iran, is one of the most renowned places for carpet weaving. As early as the 16th century, there were workshops here that worked for the court.
A Tabriz carpet (also known as Täbriz carpet) is recognised by its precision.
The patterns are very clear, almost as if they have been drawn. Often, one finds large medallions in the centre, surrounded by floral vines, arabesques, or hunting scenes.
Some carpets from Tabriz also depict figurative representations, which is rather rare.
The colours are vibrant, with red, blue, and sometimes beige as a balance.
A Täbriz carpet has a commanding presence. It is well-suited for large living or dining rooms, where it becomes the focal point of the space. Anyone who sees it immediately notices the precision of the work. In expert circles, this is often referred to as the "classic Tabriz style". Some dealers also use the term Tabriz Iran carpet.
£2,186
£9,445
Isfahan was one of the most important cities for carpet production during the Safavid period, and this reputation has endured to this day. An Isfahan carpet is often very finely knotted, sometimes incorporating silk.
This not only makes it more durable but also gives the patterns a sheen that is rare in other carpets. Typical are large medallions in the centre, surrounded by fine arabesques and vines.
Such carpets are not suitable for every room. Due to their delicacy and value, they are rarely placed in areas with heavy foot traffic.
They are mostly showcased in representative rooms, such as the living room or a salon. Those who own an Isfahan piece treat it more like a work of art, even though it remains a functional item. Its effect is particularly pronounced when it has enough space, allowing the pattern to remain fully visible.
Keshan is a city in central Iran, known for its carpets with vibrant colours. Typical is a large, round medallion in the centre, which stands out clearly from the background. It is surrounded by floral patterns that fill the entire carpet. The main colours are red and blue, complemented by lighter tones that accentuate the pattern.
A Keshan carpet has a traditional appearance.
It fits well in rooms that are furnished in a classic style, such as a dining room or a living room with heavy furniture. It also makes an impact in a larger space, as the vibrant colours enliven the floor.
Many consider the Keshan to be the typical Persian carpet, as it closely matches the image one has in mind when talking about "a real Persian carpet".
The town of Moud is located in eastern Iran, and the carpets from there are easily recognisable by their clear patterns.
The so-called Herati motif is often used: small diamonds in which leaves and flowers are incorporated. The colours are usually subtle, such as beige, blue, or a soft red. This gives the carpets a balanced appearance, neither heavy nor restless.
A Moud carpet fits well in spaces where a calm atmosphere is desired. Many place it in living rooms or studies, as it brings the room together without being too dominant.
Those who spend more time observing the pattern will notice the repetition, which almost resembles a rhythm. This makes it a carpet that fits particularly well in spaces where one wishes to concentrate or relax.
£6,422
Ghom, also written as Qom, is a relatively young carpet weaving centre, but the carpets from there have become world-famous.
Particularly renowned are the pieces made from pure silk. They are very finely knotted, sometimes with two million knots per square metre. This allows for patterns that are so detailed they can almost be regarded as miniature paintings.
The colours range from gold and ivory to green or blue, often with an almost shimmering effect.
A Ghom carpet is more delicate than a piece made from pure wool and is therefore rarely used in everyday life. Many Ghom carpets are made of silk and are thus sensitive. For this reason, they are seldom placed in areas that experience a lot of foot traffic. They are often found in a study or in a room that is not used constantly. Some owners even hang them on the wall because they prefer to admire them rather than walk on them.
£24,156
Mashhad is located in the northeast of Iran. From there come carpets that are often made in vibrant red, with dark blue patterns as a contrast. A typical feature is a large medallion in the centre, which stands out clearly from the background. In trade, these pieces are often found under the designation Mashhad carpet.
A Mashhad carpet needs space. Many of these carpets are also very large, making them particularly suitable for wide areas.
Kerman is located in the south of Iran. Carpets from there can be recognised immediately by their patterns. They often feature flowers, leaves, or entire bouquets that spread across the surface. The colours are mostly red and blue, sometimes combined with lighter tones. Many pieces appear vibrant, almost as if the carpet is a garden on the floor.
A Kerman carpet fits well in larger rooms. It comes into its own when it can be seen in its entirety, without furniture obscuring it. It particularly enhances living or dining rooms, as it makes the space feel warmer and more colourful.
Kashmar is located in the northeast of Iran, in the Khorasan region, and has made a name for itself in carpet weaving. Unlike many other Persian carpets, which mainly feature floral patterns or medallions, Kashmar carpets often tell real stories.
Kashmar Carpets do not appear gaudy at first glance.
The colours are usually somewhat understated: dark red, an earthy beige, and vibrant blue are commonly found. Upon closer inspection, one notices that it is precisely this combination that gives the carpets their unique effect.
The pieces possess a certain dignity, sometimes even a certain weight, which makes them very present in a room. Their knotting is fine, without being as delicate as the extremely dense silk carpets from Ghom or Isfahan.
Kashmar carpets are particularly valued by collectors who are in search of something unusual. Each piece is not only a craft-worthy carpet but also a cultural testament. They reveal their impact best in a living room or reception area. Some owners even hang them on the wall, as the pictorial scenes are viewed as artworks.
£4,785
Floral motifs can be found in many carpets. They refer to nature, fertility, and life itself.
Often, entire fields are filled with small flowers, reminiscent of the garden art of Persia.
A tree of life is also a common motif. It represents permanence and is sometimes interpreted in certain carpets as a reference to paradise.
Many carpets feature animals. Birds are often seen, symbolising freedom. Fish can also be found, regarded in Persia as a sign of luck. Sometimes lions or horses appear as well. These motifs represent power and strength.
Important features include the knot density, the quality of the wool or silk, and the clarity of the pattern.
The reverse side also provides clues: in a genuine piece, the pattern is clearly visible there.
A Persian carpet is robust, but it requires the right care.
It is best to vacuum it regularly without pressing too hard on the fibres. Stains should be dealt with immediately, preferably using a cloth that does not shed. Rubbing is not advisable, as it can cause the wool to felt.
| Room / Use | Recommended Size |
|---|---|
| Living Room (Seating Area) | approx. 300 x 200 cm or larger |
| Dining Room (under table) | approx. 350 x 250 cm |
| Bedroom (in front of bed) | approx. 200 x 150 cm |
| Hallway / Entrance Area | Runner approx. 300 x 80 cm |
| Study / Library | approx. 250 x 170 cm |
| Representative Room | smaller formats, e.g. 150 x 100 cm or 200 x 130 cm |
A Nain carpet is light. The colours range from beige to a pale blue. This makes it suitable for rooms that have plenty of light. It is often found in bedrooms or modern living rooms, where it easily blends in.
A Tabriz carpet is rich in detail and usually features vibrant colours. It is better suited for large rooms, as the pattern can be fully appreciated there. Many place it in the living room or dining room. It also fits well in a study if one desires a carpet that appears clear.
A Bidjar carpet is very robust. It is used in areas with high foot traffic, such as hallways, dining rooms, or entrances. Due to its dense weaving, it shows little wear, even when heavily used.
A Moud carpet displays even patterns in lighter colours. It is often laid in living rooms or studies. Some also use it in a library, as its calm pattern does not disturb.
An Isfahan carpet is more finely crafted and often contains silk. Such pieces are not placed in heavily used rooms, but in representative areas like a large living room or salon. There, it can be seen and appreciated without being overly burdened.
A Keshan carpet with its medallion design is classic. It finds its place in traditionally furnished living and dining rooms. The strong colours make it a permanent feature of the space.
A Ghom carpet made of silk is delicate. Therefore, it is usually placed in rooms that are not frequently accessed. Some even hang it on the wall. It is more often collected than used in daily life.
A Kerman carpet often features floral patterns in vibrant colours. It fits well in larger living or dining rooms. There, its patterns appear lively and fill the space.
A Mashhad carpet is often red and large. Such carpets are laid in spacious areas, such as a large living room or reception area. There is enough space to see the entire pattern.
A Sarough carpet is often found in living or dining rooms. It is used even when the space is more heavily utilised. Many of these carpets remain in use for decades and are passed down within the family.